When I came on board at Hyperformix, just over four years ago, I was impressed with many things about the company, most notably its leadership (both technical and managerial). As part of the Senior Management Team, I had an opportunity to work with an amazing VP of Products and Marketing, Bruce Milne. I'll never forget the sign he had on his wall--it was a standard sheet of 8 1/2" x 11" paper printed out some time ago as it had seen some weathering. Upon this paper was the fading ink that had no small impact on my mind and life almost every day since.
TIMID INCREMENTALISM WILL GET YOU NOWHERE
In agile software development, we practice iterative as opposed to incremental development. There is a big distinction as the latter does not allow for dynamic change while the former anticipates and embraces it. Perhaps a corresponding statement could be "FOCUSED BOLD ITERATION WILL DELIVER DISPROPORTIONATE VALUE" in agile and lean product development. I'll admit, it's not as catchy and sounds more like management speak. Give me a few days to wordsmith it :)
I've googled the original phrase and can't see if it had any origin other than Bruce. I believe it has implications across both business, creative, and personal life and I always keep it close to the front of my mind and helps me to focus on "thinking big".
I hope this is of value to others!